Our story
Great food alone isn’t enough to keep the lights on. The business of running a restaurant has quietly outrun the people running it. We’re here to close that gap.
The founders
The operator's mind
Founder & CEO
Business major from a top Silicon Valley school. Watched too many neighborhood restaurants close — not because the food was bad, but because the business of running a restaurant had quietly outrun the people running it. Decided to build something that closed the gap.
The systems builder
Co-Founder & CTO
Silicon Valley veteran. Architected and led engineering at Capital One, SAP, Concur, Sony PlayStation Network, Intuit, and Oracle. Brings four decades of distributed-systems craft to a problem that finally deserves it — and happens to be the founder's dad.
What we believe
Operators shouldn't have to be analysts. The system surfaces what matters, in plain English, when it matters.
The phone number, the order history, the taste profile — that belongs to the restaurant. Always. We never resell it, rent it, or hide it behind a paywall.
Every order that comes through your own site, app, or kiosk is one fewer dollar handed to a marketplace.
Marketing, review responses, menu tuning, anomaly detection — Nous, the SMACKZ AI Brain, handles the work owners don't have time for, and asks before it acts on the things that matter.
If a number needs a paragraph to explain, the system should write the paragraph — not hand you the number.
Founding customers set the roadmap. We ship what real kitchens ask for, not what looks good in a deck.
Restaurants close every day. We’re building SMACKZ so the great ones don’t have to.
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